Promotion

Bills Toronto Series announces ticket price reduction

Bills Toronto Series organizers announced today that the average ticket price for the 2009 NFL regular season game in Toronto has been reduced by 17 percent.

The reduction is the result of an overall adjustment that includes a large increase in the number of tickets available for less than $100 – from 4,700 in 2008 to more than 11,000 in 2009. In total, twenty-five percent of all 2009 regular season game tickets will be available for less than $100.

“During the offseason we asked our customers for feedback on the Bills Toronto Series. This price adjustment, developed in conjunction with the NFL and the Bills, is a result of that feedback,” said Phil Lind, Vice Chairman, Rogers Communications Inc. “Sports leagues and teams around the world are taking similar steps to make their products more accessible. We are conscious of these challenging economic times and are more committed than ever to providing Toronto sports fans with an outstanding NFL experience.”

Tickets for the 2009 game will be available at www.billsintoronto.com

The Bills Toronto Series includes a regular season game each year (2008-2012) and preseason games in 2008, 2010 and 2012. The series concept received the endorsement of several key NFL committees and was then approved unanimously by the NFL owners prior to Super Bowl XLII in Arizona. Ticket information is available at www.billsintoronto.com

The Bills Toronto Series is a proud and enthusiastic supporter of amateur football across Ontario. On December 3, 2008, the Bills Toronto Series hosted an annual series of five provincial high school football championship games – called the OFSAA Bills Toronto Series Football Bowls, at Rogers Centre in Toronto.