Promotion

Lions unveil new look an logo

The Lions today unveiled a new comprehensive brand for the team that includes a new logo and uniforms, as well as new lettering. The new home jerseys are the traditional Honolulu Blue, while the road jerseys are white with blue numerals trimmed in silver and black. The helmet features the new logo on each side. The rebranding announcement was held at Dunham's Sports in Madison Heights, Michigan (Lions).

The DETROIT NEWS' John Niyo writes the team is "projecting a simpler, more streamlined brand." The DETROIT FREE PRESS' Nicholas Cotsonika writes the "uniforms don't look too much different, but the block numbers have been replaced with more curvy ones, also suggesting paw marks."